He’s the man who designed the phone that revolutionized the technology industry.
But it seems that Chingford-born, Sir Jonathan Ive, isn’t impressed with everyone’s use of the device
Sir Jonathan, Apple’s chief designer, says while the iPhone has ‘wonderful use’, many people ‘misuse’ the device by constantly using it.
Sir Jonathan also revealed that his inspiration for creating the first iPhone in 2007 was a ‘loathing’ for the other phones available at the time.
Sir Jonathan was speaking during an interview on stage at the New Yorker TechFest.
When asked how the iPhone has changed the world, Sir Jonathan said: ‘Like any tool, you can see there’s wonderful use and then there’s misuse.’
And when probed on what he thinks iPhone ‘misuse’ consists of, he added: ‘Perhaps, constant use.’
Sir Jonathan has led Apple’s design team since 1996, and was responsible for designing the iconic look and feel of the revolutionary iPhone in 2007.
But the new interview suggests he sees a dark side to these products.
Thankfully, Sir Jonathan said that he sees another of his designs as a solution to this addiction.
Sir Jonathan, however, hinted at another Apple product that may be used as a solution.
In response to a question about whether he personally checks his email constantly, Ive said: ‘With my new [Apple] watch, I tend to not.’
During the interview, Sir Jonathan also spoke about his inspiration for the original iPhone in 2007.
Surprisingly, he said that he was influenced by hatred to create the device.
‘When we worked on the iPhone, certainly a significant part of our motivation was the loathing we had for the phones that we were using.
‘I think they were a little soul destroying.’
Sir Jonathan’s interview comes just days after a former Facebook software engineer revealed that he had turned his back on apps, despite playing an instrumental role in their success.
Justin Rosenstein developed the iconic ‘Like’ feature for the social media site, beloved of many users and employed as a way of rating the popularity of their posts.
Yet a decade later, the coder has cut himself off from the allure of notifications and other online distractions.
He has banned all apps on his phone because he doesn’t trust himself not to get addicted to them.
What started as a Silicon Valley success story could end in a future where people are permanently distracted by devices from the world around them, he argues.
Speaking to The Guardian, Mr Rosenstein said: ‘It is very common for humans to develop things with the best of intentions and for them to have unintended, negative consequences. Everyone is distracted, all of the time.
‘One reason I think it is particularly important for us to talk about this now is that we may be the last generation that can remember life before.
‘If we only care about profit maximisation, we will go rapidly into dystopia.’