A satellite imaging company, DigitalGlobe, announced that it will provide high-resolution pictures of the earth’s surface to Uber.
The company DigitalGlobe is the primary provider of satellites imagery to Globe, Apple and the U.S. government. Seeing a satellite image of your home on Google Maps showing individual cars and trees, chances are that it was captured by one of DigitalGlobe’s four satellites.
In a blog post announcing the partnership, the satellite-imaging company DigitalGlobe said that the deal would help improve the Uber experience for its riders and drivers and it would be easy to identify and impprove pick-up and drop-off locations instead of displaying maps to users of the Uber app.
DigitalGlobe representatives said that Uber seems much interested in pulling information out of the pictures.
“Urban landscapes are changing all the time,” says Kevin Bullock, director of product management DigitalGlobe company.
“New lanes are being put in, there’s construction everywhere, a two-lane highway becomes a one-lane road with a bus lane.” he added.
It has been reported that Uber had no comment on the said blog post announcing the deal, as well with financial terms and exact length of the deal were not disclosed, The Verge noted.