With the advent of modern technology, new platform has introduced in the spirit of social media, also known as the modern or new media which greatly changed the way of communication of people today.
The keeping in touch is now no longer about face to face, but instead screen to screen, supporting by the fact that more than one billion people are using Facebook every day.
A new study revealed that teenagers, were highly influenced by “likes” on social media.
According to the researchers of UCLA, they used an fMRI scanner to image the brains of 32 teenagers as they utilized a bespoke social media app just like Instagram.
The research team found out that certain regions became activated by “likes,” with the brains reward center becoming especially active.
According to Lauren Sherman, lead author of the study, teens show significant activation in their brain’s reward circuitry when they learn that their own pictures supposedly received a lot of likes.
“This is the same group of regions responding when we see pictures of a person we love or when we win money,” Sherman said.
As part of the experiment, participants of the study were also shown a range of “neutral” photos depicting things like food, friends and “risky” photos such as cigarettes and alcohol.
But the said images had no impact on the number of “likes” given by the teens.
With the results, Sherman believed it could have important implications among the said age group.
“Reward circuitry is thought to be particularly sensitive in adolescence..it could be explaining , at least in part, why teens are, such an avid social media users,” Sherman explained.
However, the study may not be applicable to everyone, according to Dr. Iroise Dumontheil of Birkbeck University.
“ONLY has adolescents and so can’t really claim anything specific about whether it’s adolescents who react to this differently compared to adults.”
Dr. Dumontheil also said time spent on social media could also caused the brain to change and grow.
Meanwhile, new report says teens spent an average of nine hours a day on social media.