The trend appears to have originated in Berlin, where raw cacao has been served at events in place of alcohol or more conventional illicit drugs.
The said substance begun offering in the form of powder, pills or as a drink in venues across Europe and US.
According to reports from Berlin, that residents of the German capital have apparently chosen chocolate as their brand new drug of choice, as of snorting it at electronic nights across the city.
According to Ozy, taking raw cocoa offers a high as an alternative to cocaine that many clubs offered the substance in powdered, liquid, or pill-form.
Certain clubs like “Lucid” at Berlin’s Alchemy & Eros has been branded as “monthly cacao-fuelled dance party” and claimed that chocolate releases endorphins, and helps clubbers find “dynamic” and “natural high vibes”.
“We do not serve alcohol, but this does not make us ‘anti’ anything,” the club claims.
“We have local artisans and culinary adventurers serving various high vibe medicines such as raw Cacao, super-food smoothies, herbal concoctions, vegan cuisine and much more.”
IS SNORTING CHOCOLATE SAFE?
In a bizarre new trend, people are snorting chocolate powder through their noses with the aid of a machine. But some experts say the practice may be dangerous and that people should not snort any type of powder.
Dominic Persoone, was the Belgian Chocolatier behind the “chocolate shooter”. His company named Chocolate Line makes the device that is basically a tiny catapult with two small spring-loaded spoons that fling cocoa powder into the nostrils.
“You load it like a gun, putting very little chocolate mix on the machine … Then, you push, and pfffff! The chocolate blows in your nose,” Persoone told Live Science.
Persoone said that sniffing chocolate is “another way of tasting it”.
The device started off as a joke, where Persoone and his colleagues were catering a surprise party for The Rolling Stones, and he designed a dessert involving raspberry and chocolate. But instead to eat the chocolate he decided to have them sniff it.
Persoone started experimenting with his grandfather’s old snuff machine.
“We did some tests sniffing pure chocolate, but it was not strong enough,” Persoone said.
“Then, we mixed the chocolate with chili pepper — that hurt a lot.”
Then the inventors finally settled on a mixture of dry mint, ginger and chocolate and went to hardware store for the materials to build their own chocolate-snorting machine.
In 10 years that time, Persoone said his company has sold more than 25,000 of the devices to people all over the world.
But some experts are still saying that the unusual practice is risky.
“Snorting chocolate powder is not safe, because the powder is perceived by the nose as a foreign toxic substance,” said Dr. Jordan Josephson, an ear, nose and throat and sinus specialist at Lenox Hill Hospital in New York City, posted via Live Science.
“Putting any foreign bodies — including smoke, cocaine and/or chocolate powder — is not safe and is not advised,” he said.
Persoone said that the chocolate shooter comes with a warning in the box to not sniff too much, and he doesn’t recommend letting children use the device.
Persoone then claimed that consuming chocolate releases chemicals in the brain that produce feeling similar to those “after an orgasm”, but Josephson said that there is no science-based evidence that snorting chocolate can give you a high.
Persoone emphasized that the chocolate being snorted should be pure cocoa. Some of his friends have used his machine to snort other types of food but Josephson isn’t convinced and said, “I do not advise snorting any powder products,”
“I recommend eating mints or basil and chocolate, and getting the desired effects the old-fashioned way.” he added.
Persoone was inspired by the role of the nose when tasting food and he says that it was a certain idea of fun.
He added, “The mentality when you think about sniffing is: “Oh it’s kinky, guys who do that stuff”.
“I’m not the bad boy promoting drugs, not at all… life is boring.. let’s have fun.”
The chocolate shooters, which sell for €45 (£30) each, have been exported to Russia, India, Canada, Australia and the United States.